312K
Organic clicks
Ecommerce brand, New Zealand
12 months
Ecommerce
Organic clicks: 312K in 12 months
The starting point
Most organic traffic landed on the homepage and a few old blog posts, while the product categories that drive revenue barely ranked.
What the data showed
Search data showed thousands of monthly searches for category-level terms that had no matching page on the site.
What we did
- Rebuilt the category architecture around buyer intent
- Created and optimized dedicated category landing pages
- Sped up slow templates and fixed crawl issues
- Covered key terms with paid search while organic rankings grew