5.6x
Representative exampleReturn on ad spend
DTC fashion brand, Canada9 months
Email Marketing & Automation
Email Marketing Services That Bring Customers Back
We build the automated journeys and campaigns that turn one-time buyers into repeat customers and cold leads into sales conversations, then keep improving them with testing every month.
- Automated flows that earn revenue while you sleep
- Segments built on what each subscriber does
- Deliverability set up properly, so emails reach the inbox
Get Your Free Growth Audit
Tell us what's holding growth back. A senior specialist replies within one working day.
About Email Marketing
Why Does Email Marketing Deliver Such Strong Returns?
Email marketing is communicating directly with subscribers and customers through automated journeys and scheduled campaigns. Because you own the list and it costs almost nothing to send, email consistently delivers some of the highest returns in digital marketing.
Our email marketing agency focuses on marketing automation first. Welcome series, abandoned cart, post-purchase and nurture flows run automatically every day, and campaigns build on top of them.
As a digital marketing agency, we connect email to your website, CRM, paid media and content, so every subscriber gets the right message at the right moment.
At a glance
- Starts with
- A free written audit and plan
- First deliverable
- Within one week
- Contract
- Month to month
- Reporting
- Live dashboard + monthly review
- Owned by
- A named specialist
Sound familiar?
Is Your Email List Underperforming?
Most businesses leave significant revenue in their email programme without realizing it.
Only sending newsletters
No automated flows, so every sale depends on someone remembering to hit send.
Abandoned carts left alone
Shoppers leave without buying and never hear from you again.
One message for everyone
Every subscriber gets the same email regardless of interests or behaviour.
Emails landing in spam
Open rates are falling because authentication and list hygiene were never set up properly.
Leads going cold
Enquiries that aren't ready to buy get no follow-up and forget about you.
No idea what email earns
You can't see how much revenue email generates, so it never gets the attention it deserves.
What's included
What Our Email Marketing Services Include
Strategy, automation, design, copy and optimization, managed end to end.
Marketing automation flows
Welcome, browse abandonment, cart recovery, post-purchase, win-back and lead nurture sequences, built and tested.
Campaigns & newsletters
Promotional and editorial campaigns planned into a calendar, written and designed to drive clicks and sales.
Segmentation & personalization
Audiences built on purchase history, behaviour and lifecycle stage, so every email feels relevant.
Deliverability management
SPF, DKIM and DMARC setup, list hygiene and sending practices that keep your emails out of spam.
Ecommerce email
Product recommendations, back-in-stock and replenishment emails integrated with Shopify and WooCommerce.
A/B testing & optimization
Continuous testing of subject lines, content, offers and timing, with winners rolled out across flows.
How we work
How We Build Your Email Programme
Revenue-generating automations first, then campaigns and continuous improvement.
- 1
Email audit & baseline
Week 1We review your platform, list health, deliverability, existing flows and email's current share of revenue.
- 2
Strategy & segmentation
Week 2A flow map, segmentation plan and campaign calendar, prioritized by revenue potential.
- 3
Build core automations
Weeks 2 to 5The highest-value flows are written, designed, built and tested, starting with welcome and cart recovery.
- 4
Campaigns & list growth
OngoingRegular campaigns go out on schedule while sign-up forms and lead magnets grow the list.
- 5
Test & optimize
MonthlyMonthly testing and reporting improve open, click and conversion rates across flows and campaigns.
Step one is free.
Get the written audit and plan, then decide whether to work with us.
Measured outcomes
Email Measured in Revenue
Open rates are a signal. Revenue is the result we report.
- Revenue from email
- Revenue per subscriber
- Flow conversion rates
- Click-through rate
- List growth rate
- Inbox placement & deliverability
28+
Representative exampleHours saved weekly
B2B software company, United States6 weeks
Composite examples showing how this service combines with others. Named case studies replace them as clients approve publication.
Tools & platforms
The Email Marketing Stack We Work In
We build on the tools you already own wherever possible, and recommend new ones only when there's a clear reason.
- Klaviyo
- HubSpot
- Mailchimp
- ActiveCampaign
- Brevo
- Shopify
- WooCommerce
- Zapier
Product names and logos are trademarks of their respective owners and are shown to identify the tools we use.
Industries
Sectors We Deliver This For
Every industry buys differently. These are the sectors where we already have working playbooks for this service.
- Ecommerce
- Fashion
- SaaS
- Education
- Nonprofits
- Hospitality
- Financial Services
- Agriculture Technology
- Healthcare
Why Marketivae
Why Choose Our Email Marketing Agency
Automation first
We prioritize flows that generate revenue every day, before adding more campaigns to your calendar.
Copy and design in-house
Our writers and designers create emails that sound like your brand and get clicked.
Connected data
We integrate email with your store, CRM and website, so segments and triggers are based on real behaviour.
Deliverability expertise
Authentication, warm-up and list hygiene are handled properly, protecting your sender reputation long term.
Ways to work together
Engagement Models
Every engagement is scoped after the free audit, so you only pay for what moves your numbers. Ongoing work is month to month.
Email Audit & Flow Setup
Best for: businesses starting with automation
- Full account and deliverability audit
- Core automation strategy
- Welcome and cart recovery flows built
- Performance baseline report
- Recommended
Managed Email Marketing
Best for: brands that want email handled for them
- Complete flow library built and maintained
- Monthly campaigns written and designed
- Segmentation and list growth
- Monthly testing and reporting
Lifecycle & CRM Automation
Best for: complex funnels and B2B nurture
- Everything in managed email
- CRM and lead-scoring integration
- Sales-assist and nurture sequences
- Cross-channel lifecycle strategy
Not sure which fits? Start with the free audit and we'll recommend one.
FAQ
Email Marketing Questions, Answered
The questions clients ask most before starting this service.
Which email platform should we use?
It depends on your business. Klaviyo is excellent for ecommerce, HubSpot suits B2B and CRM-led companies, and Mailchimp or Brevo work well for simpler needs. We can work in your current platform or help you migrate if it's holding you back.
How often should we email our list?
Most brands benefit from one to three campaigns per week, plus automated flows running in the background. The right frequency depends on your audience and content, and we test it rather than guess.
Can you help grow our email list?
Yes. We design sign-up forms, pop-ups and lead magnets, and connect paid and organic campaigns to list growth, always using permission-based methods that protect deliverability.
How quickly does email marketing generate revenue?
Automated flows like cart recovery and welcome series often generate revenue within weeks of launch. The programme keeps growing in value as your list and flow library expand.
Is email marketing GDPR compliant?
Yes. We build consent-based sign-up flows, clear unsubscribe options and preference centres, and follow GDPR and CAN-SPAM requirements for every campaign.
Do you write and design the emails?
Yes. Our copywriters and designers create every email and flow, in your brand voice, with mobile-first layouts tested across major email clients.
Works best with
Related Services
Services that work best alongside this one, sharing the same data and plan.
AI Automation
Workflows that qualify leads, update your CRM and report on performance without anyone copying data by hand.
Lead qualificationCRM automationAI assistantsContent Marketing
Content that answers real buyer questions and earns rankings that keep paying off.
Editorial plansArticlesLead magnetsConversion Rate Optimization
Research-led testing that turns the traffic you already pay for into more leads and sales.
CRO auditsA/B testingLanding pages
Start the conversation
What's Slowing Your Growth Down?
Tell us where marketing, operations or technology is creating friction. A senior specialist reads every message and replies with a useful next step within one working day.
- No commitment
- Written plan in one week
- Reply within one working day