312K
Representative exampleOrganic clicks
Ecommerce brand, New Zealand12 months
Content Marketing
Content Marketing Services That Earn Attention and Rankings
We turn what your team knows into content your buyers search for, read and share. Then we put it in front of the right people until it pays for itself in organic traffic and leads.
- Strategy built on search demand and real buyer questions
- Expert-led writing, never generic filler
- Distribution and repurposing built into every plan
Get Your Free Growth Audit
Tell us what's holding growth back. A senior specialist replies within one working day.
About Content Marketing
What Is Content Marketing and Why Does It Keep Working?
Content marketing is creating useful articles, guides, videos and resources that answer your buyers' questions, so they find you when researching and trust you by the time they're ready to buy. Unlike ads, good content keeps attracting visitors long after it's published.
Our content marketing agency plans every piece around a clear job: ranking for a search, nurturing a lead, or helping sales close. That keeps your content budget tied to outcomes instead of word counts.
As a digital marketing agency with SEO, email and social media under one roof, we make sure every piece of content is found, distributed and reused across channels.
At a glance
- Starts with
- A free written audit and plan
- First deliverable
- Within one week
- Contract
- Month to month
- Reporting
- Live dashboard + monthly review
- Owned by
- A named specialist
Sound familiar?
Is Your Content Working as Hard as It Should?
Most content programmes stall for the same handful of reasons.
Blogging into the void
You publish regularly, but posts get little traffic and almost no enquiries.
Generic, forgettable writing
The content could have come from any competitor, so it earns neither links nor trust.
No link between content and sales
Sales never uses the content, and nobody knows which pieces influence deals.
Inconsistent publishing
Content happens in bursts when someone has time, then goes quiet for months.
Great expertise, no time to write
Your team knows the subject deeply but can't turn that knowledge into content.
Old posts slowly decaying
Articles that once ranked are losing traffic because nobody updates them.
What's included
What Our Content Marketing Services Include
Everything needed to plan, produce, publish and grow a content programme that performs.
Content strategy & editorial calendar
Topic clusters mapped to search demand and your sales funnel, scheduled into a calendar your whole team can see.
SEO content writing
In-depth articles and landing pages written by specialists, optimized for search intent without sounding written for robots.
Pillar pages & guides
Definitive resources on your core topics that earn links, build authority and anchor your topic clusters.
Lead magnets
Checklists, templates, reports and tools that turn readers into subscribers and qualified leads.
Repurposing & distribution
Each major piece turned into social posts, email content and short-form assets so it reaches people beyond search.
Content refreshes
Existing posts audited, updated and consolidated to recover lost rankings, which is often the fastest win available.
How we work
Our Content Marketing Process
From research to results, with editorial standards you can see.
- 1
Content audit & research
Week 1We review what you've published, what ranks, what converts, and what your competitors own, then interview your experts.
- 2
Strategy & topic clusters
Week 2You approve a content strategy with topic clusters, target keywords, formats and a realistic publishing calendar.
- 3
Production
WeeklyBriefs, drafts, expert review, editing and design, with every piece checked for accuracy, originality and search intent.
- 4
Publish & distribute
WeeklyContent goes live with on-page SEO and internal links, then gets repurposed for email and social channels.
- 5
Measure & refresh
MonthlyPerformance is reviewed monthly. Winners get promoted and expanded, and underperformers get improved.
Step one is free.
Get the written audit and plan, then decide whether to work with us.
Measured outcomes
Content Judged on What It Produces
Word counts and post volume are inputs. These are the outputs we report.
- Organic traffic to content
- Leads & sign-ups from content
- Keyword rankings by cluster
- Assisted conversions
- Backlinks earned
- Engagement & scroll depth
43%
Representative exampleLower cost per lead
Healthcare group, United Kingdom4 months186%
Representative exampleMore qualified leads
Home services network, Australia8 months
Composite examples showing how this service combines with others. Named case studies replace them as clients approve publication.
Tools & platforms
The Content Marketing Stack We Work In
We build on the tools you already own wherever possible, and recommend new ones only when there's a clear reason.
- Semrush
- Ahrefs
- Search Console
- Google Analytics
- WordPress
- Webflow
- Notion
- HubSpot
Product names and logos are trademarks of their respective owners and are shown to identify the tools we use.
Industries
Sectors We Deliver This For
Every industry buys differently. These are the sectors where we already have working playbooks for this service.
- SaaS
- Fintech
- Financial Services
- Healthcare
- Education
- Ecommerce
- Nonprofits
- Agriculture Technology
- Law Firms
Why Marketivae
Why Brands Choose Our Content Marketing Agency
Subject-matter depth
We interview your experts and research properly, so content carries real insight that AI-generated filler can't match.
Built on search data
Every topic is chosen with keyword and intent data, so you're writing what people are searching for.
Tied to your funnel
Each piece has a job, whether that's ranking, capturing leads or supporting sales, and is measured against it.
Distribution included
We don't just publish and hope. Content is pushed through email and social, and refreshed as it ages.
Ways to work together
Engagement Models
Every engagement is scoped after the free audit, so you only pay for what moves your numbers. Ongoing work is month to month.
Content Strategy Sprint
Best for: teams who will write in-house but need a plan
- Content and competitor audit
- Topic clusters and keyword map
- 12-month editorial calendar
- Writing guidelines and briefs
- Recommended
Monthly Content Programme
Best for: businesses building organic growth steadily
- Strategy and calendar management
- Monthly articles and landing pages
- On-page SEO and internal linking
- Distribution and monthly reporting
Content + SEO Growth
Best for: competitive categories and thought leadership
- Everything in the monthly programme
- Pillar pages and lead magnets
- Link building and digital PR
- Quarterly content refresh cycles
Not sure which fits? Start with the free audit and we'll recommend one.
FAQ
Content Marketing Questions, Answered
The questions clients ask most before starting this service.
How many articles should we publish each month?
Quality and relevance beat volume. For most businesses, two to eight well-researched pieces a month, combined with regular updates to existing content, outperforms a high volume of thin posts. We recommend a cadence after the audit based on your competition and goals.
Who writes the content, and do you use AI?
Specialist writers produce every piece, working from interviews with your team and proper research. AI helps with research and outlines, but people write, edit and fact-check everything, and nothing publishes without human review.
Will the content sound like our brand?
Yes. We build a voice and style guide at the start, and your team reviews early pieces so we can calibrate. After a few rounds, most clients need only light review.
How long before content marketing brings results?
Refreshing existing content can lift traffic within weeks. New content typically starts ranking within three to six months and keeps building from there, which is why content marketing is best treated as a long-term channel.
Do you handle publishing and design?
Yes. We upload, format, add images and internal links, and optimize on-page elements directly in your CMS, whether that's WordPress, Webflow, Shopify or a custom site.
Can you create content for B2B and technical industries?
Yes. A large part of our work is B2B, SaaS, fintech and professional services, where content has to be accurate and credible. We interview your experts so the depth comes from people who know the subject.
Works best with
Related Services
Services that work best alongside this one, sharing the same data and plan.
Search Engine Optimization
Technical fixes, content and authority building that turn search demand into revenue.
Technical SEOOn-pageLink buildingEmail Marketing & Automation
Automated journeys that recover carts, nurture leads and bring past buyers back.
FlowsNewslettersCRM syncSocial Media Marketing
Organic and paid social that builds the right audience and moves it into one funnel.
StrategyContentPaid social
Start the conversation
What's Slowing Your Growth Down?
Tell us where marketing, operations or technology is creating friction. A senior specialist reads every message and replies with a useful next step within one working day.
- No commitment
- Written plan in one week
- Reply within one working day