5.6x
Representative exampleReturn on ad spend
DTC fashion brand, Canada9 months
Social Media Marketing
Social Media Marketing Services That Build Audiences Who Buy
We plan, create and manage organic and paid social that grows the right following and moves it toward a sale, on Instagram, Facebook, LinkedIn, TikTok and YouTube, all inside one measurable funnel.
- Content made for each platform's audience and format
- Organic and paid social planned together
- Reporting on the leads and sales social brings in
Get Your Free Growth Audit
Tell us what's holding growth back. A senior specialist replies within one working day.
About Social Media
What Does Social Media Marketing Include?
Social media marketing is using platforms like Instagram, LinkedIn, TikTok and Facebook to build awareness, trust and demand, through content, community management, creators and paid advertising. The goal isn't activity. It's turning attention into customers.
As a social media marketing agency, we treat each platform as a channel with its own audience and content style, and connect everything to a clear funnel so followers become leads and buyers.
Being a full-service digital marketing agency means your social content is fed by SEO insights, supported by paid campaigns and captured by email, instead of living on its own island.
At a glance
- Starts with
- A free written audit and plan
- First deliverable
- Within one week
- Contract
- Month to month
- Reporting
- Live dashboard + monthly review
- Owned by
- A named specialist
Sound familiar?
Is Social Media Just Noise for Your Brand?
Common signs that social is costing time without paying back.
Posting with no results
You post consistently, but engagement is low and it never turns into enquiries.
No time to keep up
Content creation falls to whoever's free, so quality and consistency suffer.
Same content everywhere
One post is copied across every platform, and it fits none of them.
Followers who never buy
Your audience is growing, but it isn't made up of the people who purchase.
Ads boosting the wrong posts
Boosted posts burn budget without a strategy for audiences or conversion.
Unanswered comments and DMs
Questions and potential leads sit unanswered while prospects move on.
What's included
What Our Social Media Management Includes
Strategy, creative, community and paid social, managed as one programme.
Social strategy & content calendar
Platform selection, content pillars, posting cadence and a monthly calendar planned around your campaigns and launches.
Content creation
Platform-native graphics, carousels, short-form video and captions produced by our designers and copywriters.
Community management
Timely replies to comments and messages, with leads routed to your sales team and FAQs captured.
Paid social advertising
Meta, TikTok and LinkedIn campaigns that amplify your best content and retarget engaged audiences.
Creator & influencer campaigns
Finding, briefing and managing creators whose audiences match your buyers, with clear performance tracking.
Social listening & insights
Monitoring conversations about your brand, competitors and industry to spot opportunities and risks early.
How we work
Our Social Media Marketing Process
A repeatable monthly rhythm that keeps quality high and learning continuous.
- 1
Audit & audience research
Week 1We review your channels, competitors and audience data, and benchmark current reach, engagement and conversions.
- 2
Strategy & brand voice
Week 2Platforms, pillars, voice and funnel goals are agreed, along with a paid social plan and budget.
- 3
Content production
MonthlyA full month of content is created and shared for approval ahead of time, with no last-minute scrambling.
- 4
Publish, engage & promote
DailyContent goes live on schedule, conversations are managed and top performers get paid amplification.
- 5
Report & refine
MonthlyWe review what drove engagement, leads and sales, then refine the next month's plan around it.
Step one is free.
Get the written audit and plan, then decide whether to work with us.
Measured outcomes
Social Media Results That Matter
Vanity metrics get reported, but these are the numbers we optimize for.
- Leads & sales from social
- Engaged audience growth
- Engagement rate
- Cost per result (paid)
- Website traffic from social
- Response time to DMs
Composite examples showing how this service combines with others. Named case studies replace them as clients approve publication.
Tools & platforms
The Social Media Stack We Work In
We build on the tools you already own wherever possible, and recommend new ones only when there's a clear reason.
- TikTok
- YouTube
- Meta Ads
- Hootsuite
- Buffer
- Figma
Product names and logos are trademarks of their respective owners and are shown to identify the tools we use.
Industries
Sectors We Deliver This For
Every industry buys differently. These are the sectors where we already have working playbooks for this service.
- Fashion
- Hospitality
- Ecommerce
- Education
- Nonprofits
- Real Estate
- Dental
- Healthcare
- Automotive
Why Marketivae
Why Choose Our Social Media Marketing Agency
Strategy before content
Every post has a role in your funnel, whether that's awareness, trust or conversion, and is measured against it.
In-house creative
Designers, video editors and copywriters on one team, so content is on-brand and produced quickly.
Organic and paid together
Organic content tells us what resonates, and paid social scales it to the right audiences.
Connected to sales
Leads from comments and DMs are captured and routed, and results are tied back to revenue.
Ways to work together
Engagement Models
Every engagement is scoped after the free audit, so you only pay for what moves your numbers. Ongoing work is month to month.
Social Strategy
Best for: in-house teams who need direction
- Channel and competitor audit
- Content pillars and brand voice
- 90-day content plan
- Templates and posting guide
- Recommended
Managed Social Media
Best for: brands wanting consistent, quality presence
- Monthly content creation
- Scheduling and publishing
- Community management
- Monthly analytics and review
Social Growth Programme
Best for: brands using social as a sales channel
- Everything in Managed Social
- Paid social campaign management
- Short-form video production
- Creator partnerships
Not sure which fits? Start with the free audit and we'll recommend one.
FAQ
Social Media Questions, Answered
The questions clients ask most before starting this service.
Which social media platforms should our business be on?
Only the ones your buyers actively use. B2B brands usually get the most from LinkedIn, while consumer brands often focus on Instagram, TikTok and Facebook. We recommend a focused mix after reviewing your audience and goals, since being great on two platforms beats being average on five.
How many posts per week do you create?
Typically three to five posts per platform per week, depending on the platform and your goals, plus stories or short-form video where relevant. We agree the cadence in your strategy.
Do we get to approve content before it's posted?
Yes. You'll see each month's content in advance through a shared calendar, with time for feedback and approval before anything goes live.
Do you create video content?
Yes. We produce short-form video such as reels, TikToks and shorts, using footage you supply, stock footage, motion graphics, or shoots we coordinate.
How do you measure social media ROI?
We track website traffic, leads, sign-ups and sales from social through UTM tracking, platform pixels and your CRM, alongside engagement and reach, so you can see what social contributes to revenue.
Is paid social included?
Paid social is available in our growth programme or alongside managed social. Ad spend is paid directly to the platforms and is separate from the management fee.
Works best with
Related Services
Services that work best alongside this one, sharing the same data and plan.
Performance Marketing & Paid Media
Google, Meta and LinkedIn campaigns managed to a cost per acquisition target.
Google AdsMeta AdsLinkedIn AdsContent Marketing
Content that answers real buyer questions and earns rankings that keep paying off.
Editorial plansArticlesLead magnetsBranding & Graphic Design
Identity systems that make your brand memorable and the next step obvious to every visitor.
IdentityGuidelinesCampaign creative
Start the conversation
What's Slowing Your Growth Down?
Tell us where marketing, operations or technology is creating friction. A senior specialist reads every message and replies with a useful next step within one working day.
- No commitment
- Written plan in one week
- Reply within one working day