312K
Representative exampleOrganic clicks
Ecommerce brand, New Zealand12 months
Performance Marketing & Paid Media
Performance Marketing Agency for Paid Media That Pays Back
We run Google, Meta, LinkedIn and TikTok campaigns against the numbers that matter to your business: cost per acquisition, return on ad spend and qualified pipeline.
- Accounts managed to CPA and ROAS targets you agree
- Conversion tracking verified before we scale spend
- Creative testing and landing pages included
Get Your Free Growth Audit
Tell us what's holding growth back. A senior specialist replies within one working day.
About Performance Marketing
What Is Performance Marketing?
Performance marketing is paid advertising where success is measured by business outcomes such as leads, sales and revenue, rather than reach or awareness. Every pound or dollar of spend is tracked to the result it produced, and budgets move toward what's working.
Our PPC management goes beyond bid changes. Accurate tracking, sharp audience strategy, persuasive creative and landing pages that convert all decide whether ads make money, so we manage all four.
As a digital marketing agency, we connect paid media with SEO, email and CRO, so the traffic you pay for keeps converting after the first click.
At a glance
- Starts with
- A free written audit and plan
- First deliverable
- Within one week
- Contract
- Month to month
- Reporting
- Live dashboard + monthly review
- Owned by
- A named specialist
Sound familiar?
Is Your Ad Spend Paying Off?
These are the patterns we find in almost every account we audit.
Rising costs, flat results
Spend keeps climbing but leads and sales don't follow, and nobody can say why.
Tracking you can't trust
Platforms report conversions your CRM can't find, so every decision is built on shaky data.
Tired creative
The same ads have run for months, and performance slowly decays as audiences tune out.
Budget spread too thin
Money is split across too many campaigns and platforms to learn what works.
Clicks landing nowhere useful
Ads send people to generic pages that don't match the promise that got the click.
Agency reports without answers
Monthly PDFs full of metrics, but no clear plan to improve cost per acquisition.
What's included
What Our Paid Media Management Includes
Full-funnel paid media, managed by specialists who own the results.
Google Ads management
Search, Performance Max, Shopping, Display and YouTube campaigns, structured around high-intent keywords and profitable products.
Meta & TikTok advertising
Prospecting and retargeting on Facebook, Instagram and TikTok, with audiences built from your best customers.
LinkedIn & B2B paid media
Account-based and job-title targeting for B2B pipeline, with lead forms connected straight to your CRM.
Conversion tracking & attribution
GA4, Tag Manager, conversion APIs and offline conversion imports, so every platform learns from real sales.
Creative testing
A structured testing rhythm for hooks, formats and offers, with new ad concepts produced by our design team.
Landing pages & offers
Campaign-specific landing pages built and tested to lift conversion rates, which lowers every cost that follows.
How we work
How We Manage Paid Media
Fix the foundations, then scale what works, one measured step at a time.
- 1
Account & tracking audit
Week 1We review account structure, wasted spend, audiences, creative and tracking accuracy, and record your baseline CPA and ROAS.
- 2
Strategy & targets
Week 2Agreed targets for cost per acquisition or ROAS, a channel and budget plan, and a creative testing roadmap.
- 3
Rebuild & launch
Weeks 2 to 4Tracking fixed, campaigns restructured, new creative and landing pages launched, and waste cut immediately.
- 4
Optimize & test
WeeklyBids, budgets, audiences and creative are optimized weekly, with structured A/B tests running constantly.
- 5
Scale & report
MonthlyBudget moves to proven winners. A monthly review covers results, learnings and next month's tests.
Step one is free.
Get the written audit and plan, then decide whether to work with us.
Measured outcomes
Paid Media Reported in Revenue Terms
The metrics we manage accounts to, and report on every month.
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Qualified leads & pipeline
- Conversion rate
- Customer acquisition cost
- Wasted spend eliminated
5.6x
Representative exampleReturn on ad spend
DTC fashion brand, Canada9 months43%
Representative exampleLower cost per lead
Healthcare group, United Kingdom4 months
Composite examples showing how this service combines with others. Named case studies replace them as clients approve publication.
Tools & platforms
The Performance Marketing Stack We Work In
We build on the tools you already own wherever possible, and recommend new ones only when there's a clear reason.
- Google Ads
- Meta Ads
- TikTok
- Microsoft Advertising
- Google Analytics
- Google Tag Manager
- Looker Studio
- Google Merchant Center
Product names and logos are trademarks of their respective owners and are shown to identify the tools we use.
Industries
Sectors We Deliver This For
Every industry buys differently. These are the sectors where we already have working playbooks for this service.
- Ecommerce
- Fashion
- SaaS
- Healthcare
- Dental
- Law Firms
- Real Estate
- Automotive
- Home Services
Why Marketivae
Why Choose Our PPC & Paid Media Agency
Agreed targets from day one
We agree CPA or ROAS targets up front and manage the account against them every week.
Tracking done properly
We fix measurement before scaling spend, because optimizing to bad data only makes expensive mistakes faster.
Creative and landing pages in-house
Our designers and developers produce new ads and pages quickly, so testing never stalls waiting on assets.
No long contracts
Month-to-month terms and full account ownership. You stay because the results justify it.
Ways to work together
Engagement Models
Every engagement is scoped after the free audit, so you only pay for what moves your numbers. Ongoing work is month to month.
Paid Media Audit
Best for: checking an account before changing agencies
- Account structure and wasted spend review
- Tracking and attribution check
- Creative and landing page assessment
- Prioritized action plan
- Recommended
Managed Paid Media
Best for: businesses spending consistently on ads
- Campaign management on 1 to 3 platforms
- Weekly optimization and testing
- Conversion tracking maintenance
- Monthly performance review
Full-Funnel Growth
Best for: scaling spend across channels
- Multi-platform campaign management
- Monthly new ad creative
- Landing page builds and CRO
- Attribution and revenue reporting
Not sure which fits? Start with the free audit and we'll recommend one.
FAQ
Performance Marketing Questions, Answered
The questions clients ask most before starting this service.
How much should we spend on ads?
It depends on your market, margins and goals. We model a starting budget during the audit based on realistic cost per click and conversion rates, then scale spend as campaigns prove profitable. Ad spend is paid directly to the platforms and is separate from our management fee.
How quickly will we see results from paid media?
Paid media is the fastest channel. Fixing tracking and cutting wasted spend often improves efficiency within weeks. Campaigns usually need four to eight weeks of data and testing to reach stable, optimized performance.
Which advertising platforms do you manage?
Google Ads (Search, Performance Max, Shopping, YouTube), Meta (Facebook and Instagram), LinkedIn, TikTok and Microsoft Advertising. We recommend platforms based on where your buyers spend their time.
Do we keep ownership of our ad accounts?
Always. Accounts, data, audiences and creative stay in your ownership. We work through access permissions, so you keep everything if we ever part ways.
Do you create the ads and landing pages?
Yes. Our design team produces ad creative, and our developers build landing pages, which lets us test faster and improve conversion rates rather than just adjusting bids.
What makes you different from other PPC agencies?
We measure success by your cost per acquisition and revenue, fix tracking before scaling, and handle creative and landing pages in-house. Everything is on month-to-month terms with no lock-in.
Works best with
Related Services
Services that work best alongside this one, sharing the same data and plan.
Conversion Rate Optimization
Research-led testing that turns the traffic you already pay for into more leads and sales.
CRO auditsA/B testingLanding pagesSocial Media Marketing
Organic and paid social that builds the right audience and moves it into one funnel.
StrategyContentPaid socialSearch Engine Optimization
Technical fixes, content and authority building that turn search demand into revenue.
Technical SEOOn-pageLink building
Start the conversation
What's Slowing Your Growth Down?
Tell us where marketing, operations or technology is creating friction. A senior specialist reads every message and replies with a useful next step within one working day.
- No commitment
- Written plan in one week
- Reply within one working day